SEGA Toys are Coming!
Fill your house with unnecessary, girl-scaring SEGA paraphernalia.
Sega Dreamcat!
We have a shrine to Sega at our offices. It features, amongst many other things, a golden Sonic 10th Anniversary coin in a presentation case signed by Yuji Naka, a set of giant Monkey Ball plushes, original Shenmue artwork from 1998 and much, much more.
Many of the items come from Sega’s Japan-only Sega Toys range, a range which - at present - a Japanese postal address is essential in order to buy any of the wild and wonderful gubbins on offer.
However, this seems likely to change over the course of this year, with an expansion plan aimed at a global sales hike of 60% by 2007, stated Sega Toys president Isao Kokubun. According to Kokubun-san, the range will be received well in overseas markets and now is the time for expansion…
Let’s hope so. Then, we can ride around on Sega bikes, with Little Twin Stars lunchboxes and Master System phone tags adorning our cellular communication devices!
Contacting Sega Europe this morning, we were informed that the current range cannot be sold across Europe due to differing retail safety standards in the EU and Japan. “[The current range] would fail European distribution for simple reasons like having glued-on, solid eyes - in the UK for example most eyes on toys for kids are stitched, or indeed are fabric,” a spokesperson informed us.
We’ll keep an eye out (avoiding choking on it!) and keep you updated.
Many of the items come from Sega’s Japan-only Sega Toys range, a range which - at present - a Japanese postal address is essential in order to buy any of the wild and wonderful gubbins on offer.
However, this seems likely to change over the course of this year, with an expansion plan aimed at a global sales hike of 60% by 2007, stated Sega Toys president Isao Kokubun. According to Kokubun-san, the range will be received well in overseas markets and now is the time for expansion…
Let’s hope so. Then, we can ride around on Sega bikes, with Little Twin Stars lunchboxes and Master System phone tags adorning our cellular communication devices!
Contacting Sega Europe this morning, we were informed that the current range cannot be sold across Europe due to differing retail safety standards in the EU and Japan. “[The current range] would fail European distribution for simple reasons like having glued-on, solid eyes - in the UK for example most eyes on toys for kids are stitched, or indeed are fabric,” a spokesperson informed us.
We’ll keep an eye out (avoiding choking on it!) and keep you updated.
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Comments
Joji 7 Jun 2004 11:25
1/6
We don't mind waiting til the safety biz is sorted. Would be nice to get hold of some of this Sega toy loot, that we never see outside of japan.
DoctorDee 7 Jun 2004 11:30
2/6
Joji wrote:
>We don't mind waiting til the safety biz is
>sorted. Would be nice to get hold of some of this
>Sega toy loot, that we never see outside of
>japan.
I don't mind not waiting for the safety stuff to get sorted.
Life should include some risk, and the gene pool benefits if the people stoopid enough to choke on a toy's eye get taken out before they breed.
>We don't mind waiting til the safety biz is
>sorted. Would be nice to get hold of some of this
>Sega toy loot, that we never see outside of
>japan.
I don't mind not waiting for the safety stuff to get sorted.
Life should include some risk, and the gene pool benefits if the people stoopid enough to choke on a toy's eye get taken out before they breed.
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Funky 7 Jun 2004 11:37
3/6
I say you give it all away as competition prizes...
DoctorDee 7 Jun 2004 13:08
4/6
Funky wrote:
>I say you give it all away as competition
>prizes...
Stef, get your blagging hat on.
>I say you give it all away as competition
>prizes...
Stef, get your blagging hat on.
NiktheGreek 8 Jun 2004 07:50
5/6
Funny, it was only the other day that I was mentioning to a friend that Shenmue's capsule toys should be sold in real life. Whilst this may not be the same, it's a step closer and another part of Sega's conspiracy to keep my wallet empty and my grin wide.
TigerUppercut 8 Jun 2004 15:09
6/6
NiktheGreek wrote:
>Funny, it was only the other day that I was
>mentioning to a friend that Shenmue's capsule
>toys should be sold in real life.
My friend. In Japan, they are. As are loads of other cool capsule stuff. I have a complete Nintendo set, with Luigi, Mario, DK, Wario, Peach... It's part of my Nintendo shrine in my strange child's house.
>Funny, it was only the other day that I was
>mentioning to a friend that Shenmue's capsule
>toys should be sold in real life.
My friend. In Japan, they are. As are loads of other cool capsule stuff. I have a complete Nintendo set, with Luigi, Mario, DK, Wario, Peach... It's part of my Nintendo shrine in my strange child's house.