Speaking exclusively to SPOnG this afternoon, Nintendo Europe's managing director, David Gosen, revealed the development code-name for the next iteration of Nintendo home console.
The machine is dubbed the Nintendo Revolution, a name that is "...illustrative of its intent," explained Gosen.
He went on to state that the Revolution will be more than just a computer in a box that plugs into your televison and is operated by a joypad, hinting that the multi-title peripheral-driven rollout inaugurated by Donkey Konga will be greatly expanded with the arrival of the Revolution.
Right now, there seems little point in indulging in wild speculation - that would waste time we have set aside for getting excited!
So there we have it, the Nintendo Revolution. Remember where you heard it first and keep it locked to SPOnG for all the breaking news that really matters.