We have learned over the past 24 hours that Sega's E3 announcement "has been blown out of all proportion" according to a Sega insider speaking yesterday.
Speaking off the record, our contact said, "...in terms of [Sega’s hardcore fans] I don’t think it will be as interesting as you may have been led to believe in recent days," he said.
It’s worth noting that it was Sega of America's press office that ignited the fuse of what has been dubbed SegaTon, mockingly named after the huge Nintendo "Megaton" non-announcement of 2002. SoA published a press release for its "Explosive Announcement Event" that read, "Learn about SEGA's 2004 line-up and hear BIG news you'd NEVER guess! Explosive news - something even YOU won't be able to guess."
Whether Sega is poised to announce platform exclusivity, or something crushingly mundane, we’ll find out in due course, hopefully before the scheduled announcement next week.