Sega Bears Up

New franchise raises eyebrows.

Posted by Staff
My Spring Bear - Grrr!
My Spring Bear - Grrr!
Monitoring Sega news over the years has thrown up a veritable smorgasbord of delights, often tinged with more than a little comedy, and today is no exception.

The firm has announced a major new franchise carrying the name My Spring Bear – a Sanrio-a-like character that will appeal to a younger female audience.

My Spring Bear will see games, toys, sweets, coin-operated amusements and other merchandise released in Japan this summer. No mention of the bear coming to thrill girls in the west has been made.

Speaking on the new franchise, Sega president Hisao Oguchi predicts My Spring Bear will be a great success, as it engenders a feeling of "nostalgia and peace." Awww!
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Comments

dyne 24 Feb 2004 12:18
1/2
Might be big in Japan cos they're weird over there.

No chance over here though.
revisedgenocide 24 Feb 2004 13:51
2/2
I wonder if this new bear game will contain deep plot twists and vague references to huge japanese corporate entities swallowing each other in attempts to gain more arcade floor space.
Or maybe not :D
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