President of Sony Computer Entertainment Europe Chris Deering has been promoted to President of Sony Europe, in changes that come into effect next year.
Current president Michiaki Tsurumi plans on retiring in April, whereupon Deering, seen as being the essential driving factor in the success of the PlayStation 2 and in cementing strong third-party ties, will take up the reigns.
It is believed that vice president for sales and marketing David Reeves will take Deering’s current role at the top of the SCEE tree.