In the latest issue of Japanese gaming magazine Dorimaga, SEGA president Hisao Oguchi made a dramatic comment, stating that the company will no longer rely so heavily on established characters such as Sonic the Hedgehog and Virtua Fighter.
Instead Oguchi says that SEGA will put more effort into building new franchises, using its wealth of characters not yet properly exploited.
As you may remember this is a direct climb-down from the last strategy briefing given by the Japanese gaming giant, which clearly stated that great efforts would be put into strengthening the position of both Sonic and Virtua Fighter over and above everything else.
SEGA, eh? You just can’t beat it for providing a constant stream of interesting, not to mention comical news, along with some cracking games. Anyway, we digress.
As to whether this spells a priority decrease for the mythical GameCube RPG Virtua Fighter Quest remains to be seen, though the rumour vultures are circling over the game which has yet to be seen in any form.
Oguchi also stated that the firm is looking to bolster operations outside of Japan, with both Europe and the US poised to get more attention from SEGA. It is thought that the company may well roll-out SEGA Toys and full online merchandise shopping, at least in the US, though nothing concrete was revealed.