We reported yesterday that Nintendo US was poised to slash the price of the standard GameCube hardware pack to $99 - a figure that converts to less than £60 this side of the pond.
“Under $100 is the magic price point for consoles, we believe, and we didn't think there was any value in going to an interim step like $129", said Nintendo of America boss and not former Beatle George Harrison.
As to whether a similar price cut is planned for Europe, where the GameCube is still struggling, remains to be seen, though a pre-Christmas adjustment is widely expected.
Stay tuned for updates.