Sega ups Nokia cash shakedown

Money eh? Sure, help yourselves!

Posted by Staff
Nokia, the industry’s latest haemorrhaging cash cow, has announced that it has extended its deal with Sega, this time to supply multiplayer technology for the N-Gage phone/music player/gaming console thingummybob.

As part of the deal, Nokia will fully acquire Sega.com and use the firm’s acclaimed Network Application Package for managing real-time gaming data handling in general.

You may remember that Sega NAP was initially developed for the Dreamcast back in 1998.

Ilkka Raiskinen, senior vice president of Nokia's entertainment and media business unit, said in a statement, "Online multiplayer games and mobility are seen as the hottest developments in the games industry today. This acquisition is a logical step in bringing online elements to mobile games.” As to whether this was read directly from the exposed abdomen of a young girl was not disclosed.

As to how this impacts on Sega’s relationship with Nokia is still unclear. The relationship as it stands at this moment in time is one of the strangest we have ever come across in the games industry. Allow us to explain.

Sega top brass eyes the mobile phone giant as one might a rich, if stupid, cousin who’s visiting for the weekend. Sega puts up with Nokia as long as the cash is flowing, and that’s about it. Speaking to Sonic creator Yuji Naka gives a great insight into the dynamic between the two.

When we spent some time with Naka-san some weeks back, we asked him about Sonic N and working with Nokia in general. A rare smile precedes a roll of the eyes. “Sonic has been complete for over a year, “ he said. “I don’t know what they’re doing with it.” And the frame-rate? “The final build runs at the same speed as the Game Boy Advance version. It’s up to them…”

We’ll bring you more on Nokia’s use of Sega.com in the coming months.
Companies:
People:

Comments

Posting of new comments is now locked for this page.