Will this kill Atari? Enter the shop, buy the Matrix x 1,000,000
Atari reports strongest sales ever.
According to initial reports, and Atari’s public relations team, Enter the Matrix has sold through a staggering 1,000,000 copies at retail around the world.
"We are thrilled by these early sell-through numbers," said Bruno Bonnell, Chairman and CEO of IESA and Atari. "These initial sales results exemplify the power of the Wachowski Brothers' vision for the franchise. With the exceptional box office results of The Matrix Reloaded and the explosive sales of Enter The Matrix, we are witnessing the true convergence of Hollywood and gaming. This is the beginning of our sales success as we expect continued strong returns for the duration of the year, based on the success of The Matrix Reloaded and the upcoming release of The Matrix Revolutions.”
However, despite these sales, there’s still some way to go before Enter the Matrix will start making money. It is believed that around $130 million has been pumped into the title, making it the most expensive videogame in history by some margin. Most analysts believe that sales of significantly more than 3 million are required for the game to break even.
Some weeks ago we asked if Atari was poised to make the biggest blunder in videogames history. Only time will tell. We’ll keep you updated on the progress of Enter the Matrix, as anything new emerges.
"We are thrilled by these early sell-through numbers," said Bruno Bonnell, Chairman and CEO of IESA and Atari. "These initial sales results exemplify the power of the Wachowski Brothers' vision for the franchise. With the exceptional box office results of The Matrix Reloaded and the explosive sales of Enter The Matrix, we are witnessing the true convergence of Hollywood and gaming. This is the beginning of our sales success as we expect continued strong returns for the duration of the year, based on the success of The Matrix Reloaded and the upcoming release of The Matrix Revolutions.”
However, despite these sales, there’s still some way to go before Enter the Matrix will start making money. It is believed that around $130 million has been pumped into the title, making it the most expensive videogame in history by some margin. Most analysts believe that sales of significantly more than 3 million are required for the game to break even.
Some weeks ago we asked if Atari was poised to make the biggest blunder in videogames history. Only time will tell. We’ll keep you updated on the progress of Enter the Matrix, as anything new emerges.
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