For a limited time only, from June 23 Nintendo will be bundling the Game Boy Player with newly purchased GameCube consoles at no extra cost. That might not be a huge incentive for some, but after numerous E3 revelations giving inter-Nintendo connectivity a new lease of life (Zelda, Pac-man and so on) it's a nice little bonus. Presumably, Nintendo is hoping this could boost sales of the GBA software further, in the face of big competition from up and coming competitors.