Activision: console price cuts? Not likely

Sony ‘don’t feel the need’.

Posted by Staff
Activision: console price cuts? Not likely
Following Electronic Arts announcing to the world that it expects the price of all three contemporary home consoles to be slashed at this year’s E3, Activision has surprisingly stated that it doubts such a cut will occur.

Speaking at the Bear Stearns Investment Conference in sunny Florida, Activision’s CEO Bobby Kotick said, “All the indications that we have from the folks at Sony are that they don't feel the need. I think that probably will have a negative impact on the market.”

Whether this is just a snipe at Electronic Arts or genuine business belief will never be known, though it does lessen the chances of a paranoia-led three-way price hack, which, as gamers, is what we all want.


Posting of new comments is now locked for this page.