Nintendo seeks to address GameCube problems
Finally, an admission of issues – future plans laid down.
Seemingly, Nintendo has given up on its “all is well, honest” stance, admitting that the GameCube has some serious problems that need to be overcome, and fast.
Speaking yesterday, Nintendo of America’s George Harrison made the most candid comments to date regarding the plight Nintendo faces in an increasingly hostile three-way console race.
“The real question is, as we start ‘03, what are we going to do differently?" said Harrison, the senior vice president of marketing for Nintendo of America. "For us it’s about trying to get the GameCube business moving and restore the confidence of the licensees."
This follows practically all the industry’s key third party-publishers taking a tentative step away from GameCube support over the past few weeks.
THQ, Sega, Electronic Arts, Codemasters - the list goes on, and the problem, with snowball-like effect, will only get worse unless confidence, both at consumer and industry level, is restored. Nintendo’s problems in the UK have been compounded by rumour that key retail chains are considering reducing GameCube exposure, or removing the machine altogether, in what would undoubtedly prove a killer blow.
The upcoming Legend of Zelda: The Wind Waker, a hotly-anticipated game sure to be a massive hit, is expected to revive the GameCube’s sales and profile as a killer-app hosting machine. “It’s [Zelda] clearly what we need - to get the GameCube moving,” stated Harrison.
Speaking yesterday, Nintendo of America’s George Harrison made the most candid comments to date regarding the plight Nintendo faces in an increasingly hostile three-way console race.
“The real question is, as we start ‘03, what are we going to do differently?" said Harrison, the senior vice president of marketing for Nintendo of America. "For us it’s about trying to get the GameCube business moving and restore the confidence of the licensees."
This follows practically all the industry’s key third party-publishers taking a tentative step away from GameCube support over the past few weeks.
THQ, Sega, Electronic Arts, Codemasters - the list goes on, and the problem, with snowball-like effect, will only get worse unless confidence, both at consumer and industry level, is restored. Nintendo’s problems in the UK have been compounded by rumour that key retail chains are considering reducing GameCube exposure, or removing the machine altogether, in what would undoubtedly prove a killer blow.
The upcoming Legend of Zelda: The Wind Waker, a hotly-anticipated game sure to be a massive hit, is expected to revive the GameCube’s sales and profile as a killer-app hosting machine. “It’s [Zelda] clearly what we need - to get the GameCube moving,” stated Harrison.
Read More Like This