Sony Computer Entertainment Europe will be extending its costly relationship with UEFA for sponsorship around the football body’s flagship Champions League tournament.
The deal sees all competitions, up to and including the 2005/2006 season enveloped in a loving PlayStation embrace.
"PlayStation's involvement with the UEFA Champions League has served us well over the past five seasons and has significantly assisted in promoting the PlayStation brand, boosting awareness and image levels across the whole of Europe and beyond,” said SCEE's Vice-President of Marketing, David Patton. “The UEFA Champions League is an extremely powerful communications tool and has been a cornerstone of PlayStation's communication strategy since 1997, during which time the stature of the competition has increased along with the PlayStation user base.”
The deal sees all competitions, up to and including the 2005/2006 season enveloped in a loving PlayStation embrace.
"PlayStation's involvement with the UEFA Champions League has served us well over the past five seasons and has significantly assisted in promoting the PlayStation brand, boosting awareness and image levels across the whole of Europe and beyond,” said SCEE's Vice-President of Marketing, David Patton. “The UEFA Champions League is an extremely powerful communications tool and has been a cornerstone of PlayStation's communication strategy since 1997, during which time the stature of the competition has increased along with the PlayStation user base.”
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