Analysts around the world have reacted badly to the news that Sega is to bundle two Sega games with each new Xbox console sold on the run up to Christmas, with Sega’s rating and share price being alarmingly devalued.
Following on from the announcement that the Sega Controller S bundle will contain both Jet Set Radio Future and Sega GT 2002, as well as an Xbox and a Controller S, the financial impact Sega is rumoured to take on the pack has alarmed investors.
It would appear that the financial markets, which often displaying a lack of understanding of the videogames industry, cannot understand how such an acute loss-leader can turn a profit in any reasonable amount of time.
In the meantime, Sega’s projected share rating has been unilaterally slashed, with some analysts cutting as much as a thousand yen from the rating overnight, from 3,100 to 2,100.
We’ll keep you updated as all of this progresses, as well as news of the widely anticipated European version of this bundle... Stay tuned!