The LEGO Movie Videogame might well sound like a marketeer's dream phrase aimed at a prime demographic of youngish people with lots of disposable income who want to relive their safe childhoods but don't be fooled, it's a real thing, and we have a trailer.
However, like all products, it does come with some utter gobbledygook to make it sound really important. "We challenged ourselves to introduce a new element never-before-seen in any LEGO game and did that with environments made entirely out of LEGO bricks, giving players more authentic opportunities to interact with the world around them,” said Tom Stone, Managing Director, TT Games Publishing. “This is a chance for every LEGO builder to collect LEGO instruction pages and harness the powers of the Master Builders.” Clean your brain out and watch the video.