Sony Respond to PS4 Price Changing Scandal

After SimplyGames forces up pre-order costs for PS4, Sony dives in

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Sony Respond to PS4 Price Changing Scandal
Sony in the UK has been forced to respond to the fact that UK retailer SimplyGames has altered pricing and bundling of the PS4 to UK customers.

In September SimplyGames wrote to customers who had pre-ordered PS4s at the price of 349.99 telling them that they would now have to spend 414.99. But there was more...

PixelEnemy reported that the email read (Uppercasing is in the original):

"Thanks for bearing with us with whilst we finalised stock configurations with Sony. We have now completed this process and as mentioned last week the pack configurations that we will actually be receiving DO differ slightly from the selection you originally made.

For this reason ? WE NEED YOU to update your order Ref ?484***?

Important Notes:

1. This ONLY affects the console/pack choice within your order. Other products within your order are not affected;

2. You WILL receive your order on the day of release;

3. You MUST make a new console choice (follow the link below);

4. You can now INCREASE the number of consoles on your order ? and ALL will arrive on day of release!!! That?s guaranteed;

Please click the link below and follow the simple on-screen instructions. Once your selections have been made, click the big ?Update My Order? button at the bottom of page. This will finalise your order and no other action is necessary."

Eurogamer now reports, "Look more closely at what customers are now being offered: look specifically at the dual charging cable, an unofficial, non-Sony item. It's a simple USB-to-two-mini-USBs lead that costs 14.85 if bought alone on SimplyGames. It is not the official DualShock 4 dual-charging cradle thing that costs 24.85."

In an unprecedented step, Sony has now spoken directly about this single retailer's offering, with head of UK PR David Wilson stating that, "Sony is not and would not force anyone to buy something they don't want.

"We value our consumers and offered the bundles precisely to give them choice and value. And the key word there is choice. We continue to work closely with our retail partners to ensure we offer this choice against the challenges of managing demand and inventory in the climate of amazing excitement and unprecedented demand for PlayStation 4."

Have you experienced this from Simply or similar from another retailer, let us know in the comments below or over on Facebook.
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Comments

Azure 7 Oct 2013 20:13
1/8
Yes... The distributor in south africa is charging GBP 450 for the CORE PS4 kit (PS4_1 Control)... WHAT A RIP OFF!!!
Eggs 7 Oct 2013 21:10
2/8
Will they include an extra usb cable?
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ergo 7 Oct 2013 21:45
3/8
If this is what constitutes a "scandal" in the gaming world, is it any wonder game journos aren't taken at all seriously?
Major Larry Twathole 7 Oct 2013 21:50
4/8
Pack of c**ts
ghoti 8 Oct 2013 11:16
5/8
I love the quote, "We value our consumers and offered the bundles precisely to give them choice and value. And the key word there is choice."

Implying that "value" is far from important, maybe even both uses of it? :)
Tom Freeman 8 Oct 2013 21:57
6/8
Sony playing their old tricks. Promise the world plenty of inventory and now they are coming up short, jamming retailers, and ultimately making consumers pay more.
Chris 9 Oct 2013 08:34
7/8
@Azure we have to pay $550 for the PS4 and the Xbox One is $600, we always get ripped off.
Chris 9 Oct 2013 08:35
8/8
In Australia I should add..
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