Sony DADC Launches Pre-Packaged Digital Platform for Retailers
Aims to offer all-in-one package
Sony DADC has announced a software platform to help retailers, publishers and anyone else who might be interested to get into digital videogames sales.
In a very wordy announcement Sony DADC said that GENBA, the platform in question, "will offer publishers, physical and digital retailers, developers, and media agencies a complete supply chain solution to identify, feature, archive, deliver, collect, and monetize gaming content more easily and efficiently."
If you want the full nitty-gritty of what Sony says GENBA offers, see the press release. There's plenty of nitty-gritty to keep you going.
"The tremendous growth and popularity of digital gaming has created vast opportunities for publishers and retailers, but has also contributed to the complexity and inefficiency of the industry's distribution ecosystem," said Andreas Riegler, senior VP of operations for Sony DADC New Media Solutions' creative services division.
"To meet the demands of the modern digital gamer, operational challenges posed by proliferating contact points, languages, SKUs, and regions must be addressed. With GENBA, Sony DADC has applied our proven technological innovation and media supply chain expertise to create a scalable and secure distribution platform that today's game industry needs."
In a very wordy announcement Sony DADC said that GENBA, the platform in question, "will offer publishers, physical and digital retailers, developers, and media agencies a complete supply chain solution to identify, feature, archive, deliver, collect, and monetize gaming content more easily and efficiently."
If you want the full nitty-gritty of what Sony says GENBA offers, see the press release. There's plenty of nitty-gritty to keep you going.
"The tremendous growth and popularity of digital gaming has created vast opportunities for publishers and retailers, but has also contributed to the complexity and inefficiency of the industry's distribution ecosystem," said Andreas Riegler, senior VP of operations for Sony DADC New Media Solutions' creative services division.
"To meet the demands of the modern digital gamer, operational challenges posed by proliferating contact points, languages, SKUs, and regions must be addressed. With GENBA, Sony DADC has applied our proven technological innovation and media supply chain expertise to create a scalable and secure distribution platform that today's game industry needs."
Companies:
Sony DADC
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