Babel makes its move into the wireless world
Lara and Tarrant in the palm of your hand, from the people who put Team17's Worms on Sky TV.
Reacting to the huge demand for mobile games, outsourcing specialist Babel has launched a handheld compatibility lab aimed specifically at the games industry.
The lab provides the most comprehensive range of wireless devices available to the games industry, and is already being used to test such blockbuster titles as Eidos Interactive's Tomb Raider and Who Wants To Be A Millionaire?
The news comes after recent successes by Babel's interactive TV production department and continues the company's strategic expansion into providing full-blown outsourcing specialist services to the games and interactive entertainment industries.
David Burton, Eidos' Head of Strategic Marketing said: "Eidos and Celador are putting together an unique offering and are leading the way with the launch of a global entertainment brand on PDA. We're virally marketing it by distributing a secure free download trial-version. It is a pioneering project that we believe will benefit us greatly in the future."
The launch comes as the wireless games market continues its rapid expansion. According to Ovum, the global wireless gaming market will be worth $1 billion by 2004, rising to $4.3 billion by 2006 and will be accessed by a global market of 53 million wireless gamers.
Ben Wibberley, Babel's business development director, said: "It is essential that publishers are confident that their games are compatible over the entire range of handheld devices. We provide them with this confidence".
The compatibility lab covers all elements of the games industry's requirements for wireless and handheld platforms. Devices include Pocket PC, Palm, GBA, Nokia 9210 Communicator, IPAQ and Psion.
The lab provides the most comprehensive range of wireless devices available to the games industry, and is already being used to test such blockbuster titles as Eidos Interactive's Tomb Raider and Who Wants To Be A Millionaire?
The news comes after recent successes by Babel's interactive TV production department and continues the company's strategic expansion into providing full-blown outsourcing specialist services to the games and interactive entertainment industries.
David Burton, Eidos' Head of Strategic Marketing said: "Eidos and Celador are putting together an unique offering and are leading the way with the launch of a global entertainment brand on PDA. We're virally marketing it by distributing a secure free download trial-version. It is a pioneering project that we believe will benefit us greatly in the future."
The launch comes as the wireless games market continues its rapid expansion. According to Ovum, the global wireless gaming market will be worth $1 billion by 2004, rising to $4.3 billion by 2006 and will be accessed by a global market of 53 million wireless gamers.
Ben Wibberley, Babel's business development director, said: "It is essential that publishers are confident that their games are compatible over the entire range of handheld devices. We provide them with this confidence".
The compatibility lab covers all elements of the games industry's requirements for wireless and handheld platforms. Devices include Pocket PC, Palm, GBA, Nokia 9210 Communicator, IPAQ and Psion.
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