EA Sports must be pretty happy with its current arrangement with FIFA, as it has extended its exclusive licensing contract for its football games until December 31, 2022.
That gives the company exclusive rights to create FIFA-branded action and management games, including spinoffs like the official World Cup titles. Both EA Sports and FIFA are very pleased with the outcome, indeed.
Here's Andrew Wilson from EA Sports, for example. "EA Sports released the first FIFA-branded soccer game in 1993, and 20 years later our partnership with FIFA continues to be very strong.
"Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name."
And here's FIFA secretary general Jérôme Valcke. "Our relationship with EA Sports is of high importance to FIFA. The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world."
See? Happy as Larry. EA has claimed huge gameplay numbers for FIFA, with some 65 million games played on a weekly basis. FIFA 13
sales topped 14.5 million units for the fiscal year ending March 31, according to the company.Read our interview on the upcoming FIFA 14 right here