Retailer to Boycott Activison Games

Call of Duty: Ghosts pre-orders cause ShopTo to go to war

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Retailer to Boycott Activison Games
Online UK retailer, ShopTo, is boycotting Activision titles in a bid - we assume - to make the giant publisher rethink its attitude towards to the game seller's early shipping policy.

All of this revolves around Acti's decision on the release schedule of Call of Duty: Ghosts, a decision that vetoes ShopTo's usual policy of shipping titles ahead of release in order, the shop claims, of ensuring delivery on the day of release.

ShopTo boss Igor Cipolletta said of this company's decision to stop selling Activision titles, "Activision's policy of only allowing e-tailers to despatch one day before release date effectively destroys an e-tailer's pre-order campaign as many deliveries inevitably arrive post-release date."

He went further, explaining to Eurogamer that, "This has the undesired effect of previously loyal and satisfied customers thinking that, if we can't 'get it right' for one of the biggest games of the year, why should they trust us with any future orders?"

This promises to be an interesting, if short-lived war that Activision will probably win ... at least once its release schedule isn't quite a sparse as it currently looks.

Source: Eurogamer


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