Nintendo Will Still Hold E3 Stage Events - For Investors and Media
Fans will get just the games, via Nintendo Direct.
So Nintendo is dropping its big show-and-tell stage show at E3. The company will rely on the online Nintendo Directs to relay game-specific information to fans and avoid boring them all with sales waffle. But, the company has released a statement clarifying that it still intends to serve media and investors this year, with two separate events that will take place at the Nokia Theatre in Los Angeles.
Here's Nintendo's statement on the matter: "As you’ve already seen, a lot of news about Nintendo games and services that traditionally would be held until E3 is being delivered this year through Nintendo Directs, and various press events. This approach will continue between now and E3. No matter where you are in the world, you’ll be fully informed. We look forward to continuing to provide you with Nintendo news and content in ways you haven’t before experienced.
"Beyond the news that will be communicated through Nintendo Direct videos in the run up to E3, at the show itself we’re hosting two smaller events on Tuesday morning before the LACC opens instead of just our traditional one event. A media event and a partner presentation will both occur that morning. While the audiences will be different between the two events, both will occur on the Tuesday morning of E3 (June 11) which is the date and time period the public has come to expect for Nintendo to deliver E3 news."
The press release continues to add that Nintendo will be serving business customers with one of the presentations, and games press and media in the other. It should go some way to quell fears from internet spectators that mainstream outlets like the BBC will somehow ignore one of the biggest game makers on the planet.
If anything, that's great news. How many times have we watched a Nintendo (or Sony, or Microsoft) E3 conference livestream in earnest, only to have to sit through half an hour of boring sales trajectories and media-friendly marketing speak (containing 'facts' that you already knew six months ago)? Replace that with a number of fangasmic Nintendo Directs instead, and you're probably on to a winner.
Via GT
Here's Nintendo's statement on the matter: "As you’ve already seen, a lot of news about Nintendo games and services that traditionally would be held until E3 is being delivered this year through Nintendo Directs, and various press events. This approach will continue between now and E3. No matter where you are in the world, you’ll be fully informed. We look forward to continuing to provide you with Nintendo news and content in ways you haven’t before experienced.
"Beyond the news that will be communicated through Nintendo Direct videos in the run up to E3, at the show itself we’re hosting two smaller events on Tuesday morning before the LACC opens instead of just our traditional one event. A media event and a partner presentation will both occur that morning. While the audiences will be different between the two events, both will occur on the Tuesday morning of E3 (June 11) which is the date and time period the public has come to expect for Nintendo to deliver E3 news."
The press release continues to add that Nintendo will be serving business customers with one of the presentations, and games press and media in the other. It should go some way to quell fears from internet spectators that mainstream outlets like the BBC will somehow ignore one of the biggest game makers on the planet.
If anything, that's great news. How many times have we watched a Nintendo (or Sony, or Microsoft) E3 conference livestream in earnest, only to have to sit through half an hour of boring sales trajectories and media-friendly marketing speak (containing 'facts' that you already knew six months ago)? Replace that with a number of fangasmic Nintendo Directs instead, and you're probably on to a winner.
Via GT
Companies:
Nintendo
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