As we pointed out this morning EA was far from happy with the performance of 'authentic', 'made with the help of real soldiers' Medal of Honor Warfighter, blaming it in part for the company's recent under performance.
So, it's shut the damned thing down. Of course, they've couched this in very different terms but the long and short is that it's getting taken out back and shot. Dead. Here's the skinny.
Peter Moore - Chief Operating Officer - put the final nail in it with the following:
"Now turning to EA in the holiday quarter, we struggled with two challenges: the slowdown that impacted the entire sector; and poor critical and commercial reception for Medal of Honor Warfighter. Medal of Honor was an obvious miss. The game was solid, but the focus on combat authenticity did not resonate with consumers. Critics were polarized and gave the game scores which were, frankly, lower than it deserved. This one is behind us now. We are taking Medal of Honor out of the rotation and have a plan to bring year-over-year continuity to our shooter offerings."
Now this has a kick-on effect for Battlefield as well. Frank D. Gibeau - President of The EA Labels - states that, "We are not announcing an annualization of Battlefield today. What we've said is that we will be launching a Battlefield game next year, and we're very excited to show you guys more detail on that coming soon. But we're not announcing an annualization of Battlefield at this time."
Source: SeekingAlpha
So, it's shut the damned thing down. Of course, they've couched this in very different terms but the long and short is that it's getting taken out back and shot. Dead. Here's the skinny.
Peter Moore - Chief Operating Officer - put the final nail in it with the following:
"Now turning to EA in the holiday quarter, we struggled with two challenges: the slowdown that impacted the entire sector; and poor critical and commercial reception for Medal of Honor Warfighter. Medal of Honor was an obvious miss. The game was solid, but the focus on combat authenticity did not resonate with consumers. Critics were polarized and gave the game scores which were, frankly, lower than it deserved. This one is behind us now. We are taking Medal of Honor out of the rotation and have a plan to bring year-over-year continuity to our shooter offerings."
Now this has a kick-on effect for Battlefield as well. Frank D. Gibeau - President of The EA Labels - states that, "We are not announcing an annualization of Battlefield today. What we've said is that we will be launching a Battlefield game next year, and we're very excited to show you guys more detail on that coming soon. But we're not announcing an annualization of Battlefield at this time."
Source: SeekingAlpha
Companies:
Ubisoft
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