You enjoying that game of Pokémon Black/White, kid? Well forget all of those messages of love and compassion embedded into the game - activist group PETA thinks you're just violently abusing all of those virtual animals.
The kooky animal rights gang has fired another over-excited shot at the video games industry, this time focusing on the battling that takes place in Pokémon
and drawing parallels with captivity and the treatment of abused animals. You monster.
In the new campaign, PETA has gone to great lengths to recreate the battle system in Pokémon Black and White 2
, in a spoof game that sees
Pikachu and friends (copyright infringement be damned!) fight back against their (obviously) crazed, rabid trainers. Who are holding syringes..? Yeah, I think we all remember the classic 'syringe' mode in Pokémon Ruby
There is a serious and understandable cause behind all of this. But sadly, as with most PETA campaigns, such admirable intentions have once again been clouded by a complete misfire, hitting the wrong target (Nintendo) and aggressively insulting their target audience (kids) at the same time.
Here's the message from PETA that accompanies the spoof game.
"Much like animals in the real world, Pokémon are treated as unfeeling objects and used for such things as human entertainment and as subjects in experiments. The way that Pokémon are stuffed into pokéballs is similar to how circuses chain elephants inside railroad cars and let them out only to perform confusing and often painful tricks that were taught using sharp steel-tipped bullhooks and electric shock prods ...if PETA existed in Unova, our motto would be: Pokémon are not ours to use or abuse. They exist for their own reasons. We believe that this is the message that should be sent to children"
This isn't the first time PETA has engaged in such activity - the group has previously attacked Nintendo for the use of a Tanooki suit in Super Mario 3D Land
. Cooking Mama
has also been a target.