Former Sony America PlayStation spokesman, Will Powers (yes, really), has removed a Twitter tirade in which he let rip at his former employer's handling of the console and its games roster.
To provide some context, Powers' tirade seems to have been triggered by the fact that, as he states, "entire San Diego PR department got laid off." That would include himself.
He then entered a brief - and still extant - conversation with Ben Kuchera of PennyArcade who has pointed out re Sony's dropping of its The Tester TV series, "@WillJPowers I think people are more worried about whether there will be another CONSOLE at this point. :-/"
Power's response, "their properties aren't what they used to be. They've definitely list touch with their audience... "
He then explained to Greg Miller at IGN that, "doesn't help that Kevin the producer is out of a job too. So much for original content: The Tester, Qore, Pulse."
Powers then went über-honest (or crazy depending on whether you work in spin or not) with Tweets capture for posterity by Kotaku. This included such incendiary material as:
"Internal PR teams have product loyalty and only serve one master. Neither can be said about agencies, although there are some select people.
"That being said, you have to question the priorities of the company as a whole - What the point (sic) of AdHoc multiplayer when no one has a Vita?"
Now, this is not good. Not for SCEA's relationships with its agencies and not for the people who were given positive messaging regarding Vita sales and AdHoc MP... and definitely not good for the many marketing professionals doing their best to keep people in jobs by getting brands and products into the public eye.
However, if you're going to be open and honest, the best thing is probably not to try and backtrack using spin such as Mr Powers':
"Previous tweets have been removed because they served their propose. They reached their intended audience."
Your intended audience on Twitter - unless you're protecting your tweets - is, well, everybody. There are no embargoes or time limits. When you tweet, "In typical fashion they're (SCEA) sending titles out to die, because they have no PR support -- LBPK, Sports Champions 2, Wonderbook," people believe that you believe in your own messaging.
Because if your career is in a world of "Entertaindustry" when the message is the reality, if you can't trust your own message, who else can?
To provide some context, Powers' tirade seems to have been triggered by the fact that, as he states, "entire San Diego PR department got laid off." That would include himself.
He then entered a brief - and still extant - conversation with Ben Kuchera of PennyArcade who has pointed out re Sony's dropping of its The Tester TV series, "@WillJPowers I think people are more worried about whether there will be another CONSOLE at this point. :-/"
Power's response, "their properties aren't what they used to be. They've definitely list touch with their audience... "
He then explained to Greg Miller at IGN that, "doesn't help that Kevin the producer is out of a job too. So much for original content: The Tester, Qore, Pulse."
Powers then went über-honest (or crazy depending on whether you work in spin or not) with Tweets capture for posterity by Kotaku. This included such incendiary material as:
"Internal PR teams have product loyalty and only serve one master. Neither can be said about agencies, although there are some select people.
"That being said, you have to question the priorities of the company as a whole - What the point (sic) of AdHoc multiplayer when no one has a Vita?"
Now, this is not good. Not for SCEA's relationships with its agencies and not for the people who were given positive messaging regarding Vita sales and AdHoc MP... and definitely not good for the many marketing professionals doing their best to keep people in jobs by getting brands and products into the public eye.
However, if you're going to be open and honest, the best thing is probably not to try and backtrack using spin such as Mr Powers':
"Previous tweets have been removed because they served their propose. They reached their intended audience."
Your intended audience on Twitter - unless you're protecting your tweets - is, well, everybody. There are no embargoes or time limits. When you tweet, "In typical fashion they're (SCEA) sending titles out to die, because they have no PR support -- LBPK, Sports Champions 2, Wonderbook," people believe that you believe in your own messaging.
Because if your career is in a world of "Entertaindustry" when the message is the reality, if you can't trust your own message, who else can?
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