Assassin's Creed Developer: Free-to-Play Keeps Us "Future Proof"
The writing's on the wall for the future of gaming.
Ubisoft Montreal had a surprise for us all at the publisher's Digital Days conference yesterday - the Assassin's Creed studio is developing a free-to-play PC game called The Mighty Quest for Epic Loot. It's where the industry is heading, according to script writer Matthew Zagurak, noting that the company did not want to "be left behind as the relic of a bygone era."
"Well, I mean for sure the writing is on the wall," Zagurak told SPOnG about Ubisoft Montreal's jump to the free-to-play business model. He clarified that the console market was not going away, but "the quality of experiences found in the online world are getting better every day."
"Being a studio which has never shied away from challenges related to quality, we saw [free-to-play] as the next logical evolution," Zagurak added. "We don't want to be left behind as the relic of a bygone era... Not that the console format is a bygone era by any means, but we always want to be future proof, and we have to be reactive to that."
More in the full interview, on SPOnG soon.
"Well, I mean for sure the writing is on the wall," Zagurak told SPOnG about Ubisoft Montreal's jump to the free-to-play business model. He clarified that the console market was not going away, but "the quality of experiences found in the online world are getting better every day."
"Being a studio which has never shied away from challenges related to quality, we saw [free-to-play] as the next logical evolution," Zagurak added. "We don't want to be left behind as the relic of a bygone era... Not that the console format is a bygone era by any means, but we always want to be future proof, and we have to be reactive to that."
More in the full interview, on SPOnG soon.
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