Funcom has released its financials for its second financial quarter. Right up top are the words, "Initial sales of The Secret World have been below expectations..." But given the amount of twitter blather from game journoes about the game, why should this under-performance have happened?
Firstly, Funcom states, "The Company still considers it likely that sales for the 12 months period following launch of the game will be less than half of what was presented in the Conan-like scenario in the 1Q presentation." So, over-promising is one key.
The company also states that, "Press feedback on The Secret World
has been mixed, with some major press outlets in the US having rated the game as low as 50%, which have impacted sales of the game significantly." Interesting this one given recently accepted "fact" that with blogs galore, actual review scores don't mean anything.
But there is also the competition, "The week before the launch of The Secret World
", says Funcom, "NC Soft announced the launch date for Guild Wars 2 to be the 28 August. Blizzard followed up the week later with announcing a 25 September release date for the new expansion to World of Warcraft Mists of Pandaria
. Both of these announcements have impacted sales of a new brand like The Secret World
So, what to do given that "More than 200,000 players have purchased The Secret World
and the Company is about to launch several initiatives to acquire more players..."?
First up, "Due to the expected lower initial revenues from The Secret World
... the Company has implemented significant cost cut initiatives, involving reduction of personnel. Going forward, the Company will carefully consider the need for further cost reduction measures aiming at bringing the company into a cash flow positive situation."