Gameforge: Big Players "Clouding" Free-to-Play
Halcyon days of indies publishing to market are "over".
The Free-to-Play market is maturing quickly as big companies muscle in and smaller publishers are left to tightly focus their development strategies, Gameforge has told SPOnG.
Said the company's director of corporate communications, Axel Schmidt, during a recent interview, "The [free-to-play] market is getting so competitive that we have made a strategic decision to only produce premium MMO games, or invest particularly in that field. Budgets are getting higher and higher, but expectations from the players is growing too."
It's not just the player's expectations that are helping to squeeze company budgets, but also increased competition. "The free-to-play market is now also clouded by other big major players. They have recognised that there are huge revenue streams that you can tap into there.
"The days where any game could be published on a free-to-play model and see some success - those times are over, in our view."
More in our upcoming, exclusive interview.
Said the company's director of corporate communications, Axel Schmidt, during a recent interview, "The [free-to-play] market is getting so competitive that we have made a strategic decision to only produce premium MMO games, or invest particularly in that field. Budgets are getting higher and higher, but expectations from the players is growing too."
It's not just the player's expectations that are helping to squeeze company budgets, but also increased competition. "The free-to-play market is now also clouded by other big major players. They have recognised that there are huge revenue streams that you can tap into there.
"The days where any game could be published on a free-to-play model and see some success - those times are over, in our view."
More in our upcoming, exclusive interview.
Companies:
Gameforge
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