Capcom: Many "High Profile Publishers" Interested in Remember Me
New IP is important, even at this stage in a console generation.
Remember Me was one of the big surprises at Gamescom this year, and a wonderful coup for Japanese publisher Capcom. But, the company admitted that there was a lot of interest for the Dontnod-developed cyberpunk game, and had to act quickly to secure it.
"I was searching on the internet at the time and saw some of this concept art," said Michael Pattison, Capcom's Europe and US marketing boss, to MCV. "And I was taken aback. So we took a trip over to Paris and it all happened very quickly.
"There were a number of very high profile publishers looking at it at the time and in fact there were deals waiting to be signed when we arrived. Capcom is not usually that quick to make decisions, but as soon as we saw this we had to put our hat in the ring."
In an industry that's seeing a tidal change with the emergence tablet and mobile gaming, along with the usual slump that comes with the tail-end of a console generation, it has become increasingly important for publishers to introduce fresh IP to inspire consumers. Pattison said that this was indeed the case with Capcom.
"All the market research will tell you that new IP doesn’t work this late on in the hardware cycle, because consumers are supposed to be preparing themselves for next-gen. But it was evident at E3 that those companies that ‘won’ were the ones that tried something a little different. Consumers are looking for something new."
Source: MCV
"I was searching on the internet at the time and saw some of this concept art," said Michael Pattison, Capcom's Europe and US marketing boss, to MCV. "And I was taken aback. So we took a trip over to Paris and it all happened very quickly.
"There were a number of very high profile publishers looking at it at the time and in fact there were deals waiting to be signed when we arrived. Capcom is not usually that quick to make decisions, but as soon as we saw this we had to put our hat in the ring."
In an industry that's seeing a tidal change with the emergence tablet and mobile gaming, along with the usual slump that comes with the tail-end of a console generation, it has become increasingly important for publishers to introduce fresh IP to inspire consumers. Pattison said that this was indeed the case with Capcom.
"All the market research will tell you that new IP doesn’t work this late on in the hardware cycle, because consumers are supposed to be preparing themselves for next-gen. But it was evident at E3 that those companies that ‘won’ were the ones that tried something a little different. Consumers are looking for something new."
Source: MCV
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