Sony's plan for the Christmas period is to emphasise the PlayStation 3's "family-friendly" offering to consumers - an area that Sony Worldwide Studios president Shuhei Yoshida admits has been a "neglected genre" for the platform.
In the past, Sony has chased the core gamers for the Christmas spending rush. But this year, Yoshida told Game Informer that the company has changed tack. "We'd love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that's a natural time to aim at.
"Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it's really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties' big core games."
Sly Cooper: Thieves in Time and PlayStation All-Stars Battle Royale are examples of family-friendly titles that the company will be pushing over the holiday season.
Via Gaming Everything
In the past, Sony has chased the core gamers for the Christmas spending rush. But this year, Yoshida told Game Informer that the company has changed tack. "We'd love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that's a natural time to aim at.
"Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it's really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties' big core games."
Sly Cooper: Thieves in Time and PlayStation All-Stars Battle Royale are examples of family-friendly titles that the company will be pushing over the holiday season.
Via Gaming Everything
Companies:
Sony
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editor 24 Jul 2012 15:12
1/1
The super-tanker that is Sony seems to be trying to do a complete U'y!
They went for a 'hard-core' platform, then chickened out and made MOVE, now they are emulating Nintendo commercials! what next, create a lovable mascot called 'Son-ario'?
Guys, we get it, you have lost your way and hemorrhaged a shed load of cash, now grow a pair and focus on your strengths rather than hire more 'experts' to tell you what you want to hear!
They went for a 'hard-core' platform, then chickened out and made MOVE, now they are emulating Nintendo commercials! what next, create a lovable mascot called 'Son-ario'?
Guys, we get it, you have lost your way and hemorrhaged a shed load of cash, now grow a pair and focus on your strengths rather than hire more 'experts' to tell you what you want to hear!