Arakawa guided Nintendo through its transition from medium-sized arcade distributor in the US, to the gaming power it is today. He was instrumental in engendering the NES and Game Boy to the US consumer and is accredited with keeping Sega off the top-spot in the region through the 8-Bit and 16-bit eras.
“The U.S. video game industry is extremely strong and NOA's position within the industry has never been better," said Arakawa. "The recent impressive marketplace successes of both Game Boy Advance and the Nintendo GameCube coupled with NOA's unparalleled financial and management resources allow me the opportunity to pursue new endeavours."
In a separate announcement made in Kyoto Japan, Nintendo Co stated that Tatsumi Kimishima, currently President of the newly-founded Pokemon company, will succeed Arakawa as NOA chief.