Sony Sees Wii U as a Risk to... Sony
Just not a huge threat as it doesn't have the games
Once upon a time there was a solid business theory used outside of the USA. It went something like this: Never, Ever Mention the Competition. The USA used a different take: Only ever mention the competition when slamming it. Let's see how Sony Europe chief Jim Ryan deals with the latter when talking about Nintendo.
Jim was speaking about the forthcoming Hi-Def, satellite screened, huge potential user-based Wii U from Nintendo when he cracked into this:
"It's obviously a potential risk but we feel really good about our content." But what about the hardware Jim?
"Obviously, it comes down to content. There are people who buy gadgets for the sake of the gadget, but that's pretty niche. We feel good about our line-up that we showed at E3. We're very excited about publishing it. We've got 30 million (hardware sales target) for this year, it's a big number but we've got the tools to go out and deliver that."
More over at Gi.biz
Jim was speaking about the forthcoming Hi-Def, satellite screened, huge potential user-based Wii U from Nintendo when he cracked into this:
"It's obviously a potential risk but we feel really good about our content." But what about the hardware Jim?
"Obviously, it comes down to content. There are people who buy gadgets for the sake of the gadget, but that's pretty niche. We feel good about our line-up that we showed at E3. We're very excited about publishing it. We've got 30 million (hardware sales target) for this year, it's a big number but we've got the tools to go out and deliver that."
More over at Gi.biz
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