Jeff Gerstmann Confirms Ad Money Pressure "Happens a Lot" in Games Media
As GiantBomb is bought by Gamespot parent
Former GameSpot editorial director Jeff Gerstmann has confirmed that lots of pressure from in-house executives and, apparently Kane and Lynch publisher Eidos lead him to resign his post. He's chosen to do this during a self-congratulatory vidcast celebrating GiantBomb's acquisition by GameSpot and its owners at CBS.
You may recall that Jeff Gerstmann left he company under something of a mysterious cloud in 2007 (something of the cloud can be seen here).
Well, he tells GameSpot VP John Davison that, “The publisher threatened to pull advertising money. That happens a lot in this industry.”
A new management team in place at the time “wasn’t experienced in dealing with those kinds of issues" and called him in for a word in his ear, “A lot of crazy things were said to me, threats as to what was going to happen to me as a result", he points out.
What happened to him was that he was sacked, “This management team buckled when faced with seeing a lot of advertising dollars walk out the door. Just a few simple mistakes from people who didn’t have a clear picture of what we did for them.”
See the explanation below. You will also see that everything is lovely now... with CBS.
You may recall that Jeff Gerstmann left he company under something of a mysterious cloud in 2007 (something of the cloud can be seen here).
Well, he tells GameSpot VP John Davison that, “The publisher threatened to pull advertising money. That happens a lot in this industry.”
A new management team in place at the time “wasn’t experienced in dealing with those kinds of issues" and called him in for a word in his ear, “A lot of crazy things were said to me, threats as to what was going to happen to me as a result", he points out.
What happened to him was that he was sacked, “This management team buckled when faced with seeing a lot of advertising dollars walk out the door. Just a few simple mistakes from people who didn’t have a clear picture of what we did for them.”
See the explanation below. You will also see that everything is lovely now... with CBS.
Comments
Brit 16 Mar 2012 16:29
1/1
Self-congratulatory is not an accurate descriptor of this vidcast. At all. Just so you know.