Activision: Call of Duty 2012 Already 'Looking Fantastic'

New CoD bringing innovation to franchise

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Call of Duty
Call of Duty
Activision / Blizzard has been rolling out its figures for the last financial quarter. It?s all good. Lots of money made. However, it?s also been talking about the next Call of Duty.

Eric Hirshberg of Activision Publishing has the big news. He tells investors:

?And this year, we expect to further expand our presence with the launch of an all-new, epic first person shooter title under the Call of Duty brand. From what we've seen to date, the game already looks fantastic and will bring meaningful innovation to the franchise. I could not be more excited and truly look forward to sharing details with you in the future.?

So, there we go, it?s already looking fantastic.

But that - despite probably being an October 2012 launch - is already a thing of the past. What about innovation? What of the future?

Eric takes up the tale:

"This year, we are focused on five areas that we expect will drive growth over the next few years which include further expanding the Call of Duty franchise; enhancing and growing Call of Duty Elite, building on the momentum of Skylanders; investing and laying the foundation for the launch of the new Bungie universe; and investing in new opportunities like IP, tech, emerging platforms and new business models.

"With respect to Call of Duty, make no mistake, we will continue to invest heavily in the expansion of the franchise, which once again demonstrated its incredible reach and engagement this year.

Right, well, thank goodness for indies then.

Source: SeekingAlpha


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