In a press release that would lead you to believe that EA Sports has taken Barcelona and Argentina superstar star Lionel Messi on as its new head of marketing, we're told that Barcelona and Argentina superstar Lionel Messi has leant his imaged to the cover of FIFA Street.
As ever with this kind of thing, Barcelona and Argentina superstar star Lionel Messi Lionel Messi's press folks are quoted as Barcelona and Argentina superstar star Lionel Messi saying, "I want to be part of the team behind the best sports football game in the world and be associated with the great EA SPORTS name."
Barcelona and Argentina superstar star Lionel Messi continues, “EA SPORTS is a brand that shares my values of creativity, excellence and social responsibility.”
Actually there is more as Barcelona and Argentina superstar star Lionel Messi is more than a cover star, he has in fact entered a "multi-faceted partnership (that) will see Messi become an EA SPORTS Football Ambassador."
An Ambassador? To where? "He will become the cornerstone of marketing and advertising campaigns, featured on packaging, and utilized in social media activities around the world for the critically acclaimed FIFA franchise. EA SPORTS will also team up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world."
Good on you Lionel. Getting EA to stump some cash up for the Leo Messi Foundation is excellent.
Full details are here.
As ever with this kind of thing, Barcelona and Argentina superstar star Lionel Messi Lionel Messi's press folks are quoted as Barcelona and Argentina superstar star Lionel Messi saying, "I want to be part of the team behind the best sports football game in the world and be associated with the great EA SPORTS name."
Barcelona and Argentina superstar star Lionel Messi continues, “EA SPORTS is a brand that shares my values of creativity, excellence and social responsibility.”
Actually there is more as Barcelona and Argentina superstar star Lionel Messi is more than a cover star, he has in fact entered a "multi-faceted partnership (that) will see Messi become an EA SPORTS Football Ambassador."
An Ambassador? To where? "He will become the cornerstone of marketing and advertising campaigns, featured on packaging, and utilized in social media activities around the world for the critically acclaimed FIFA franchise. EA SPORTS will also team up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world."
Good on you Lionel. Getting EA to stump some cash up for the Leo Messi Foundation is excellent.
Full details are here.
Companies:
Electronic Arts
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