East meets West in the e-commerce market today, as Japanese kingpin Rakuten acquires UK entertainment store Play.com for the princely sum of £25 million.Rakuten's has been busy to find promising business acquisitions over the past year to expand its global operations. In 2010 it bought out US e-retailer Buy.com, as well as French outlet PriceMinister S.A. The play for Play.com enforces its European presence.
In Japan, the company owns the following: an internet shopping mall service; online auction house; e-commerce consultancy; entertainment e-tailers; digital distribution services; CD and DVD rental services and even an online gold course reservation service. It also commands a credit card and banking business as well as a baseball team.
Here's some boring business rhetoric, courtesy of Rakuten chairman Hiroshi Mikitani. "The UK market is one of Europe's largest and most mature e-commerce markets. Play.com is not only a pioneer in the market, but also one of the UK's most successful e-commerce businesses. We aim to leverage our e-commerce strength and experience to further expand and develop Play.com's business model and channel its loyal user base, merchants, and deep product offerings into Rakuten's global e-commerce network."
We wonder if Play.com employees will get annual business leave to go to Japan and watch the Tohoku Rakuten Golden Eagles play. They didn't really do so well in last year's season though. Maybe they'll pick it up this year.
Source:
Marketwatch