With the Xbox selling out across America, various research and investment bodies have stated that the GameCube still has a place in the American market. Although Microsoft managed to sell out of its initial shipment of 300,000 consoles, there should still be plenty of demand for Nintendo’s handbag look-a-like.
"I think the dates were just coincidental," said Schelley Olhava, games analyst for researcher IDC. "They really shouldn't affect each other. It's two different products, two different price points, two different types of consumer." We are not a fan of the attitude or opinion that states that all of the three hardware manufacturers are vying for a different market space. It’s quite simply wrong and is a well-managed PR disclaimer, in case one of the three falls short. The fact that the GameCube will be retailing for about £120 in the States will no doubt make it irresistible to gamers.
With slippages damaging the GameCube launch, the company is now desperately telling the markets that these delays will not be significant. "This is the start of a marathon. A two or three day difference isn't going to make a difference," said George Harrison, Vice President of Marketing for Nintendo America. This is a far cry from the gung-ho triumphant trumpeting that announced the initial console launch date. Nintendo was of the opinion that releasing a wonderful console, with a strong launch line-up and $100 cheaper than the competition was a dead cert to take up a massive portion of the market.
“There's something about Nintendo's games that is just magical," Olhava said. "A lot of it is their characters and franchises." Too true!