No Surprise as Games Retail Sees Ten-Year Low

No games? No sales.

Posted by Staff
No Surprise as Games Retail Sees Ten-Year Low
More doom and gloom was predicted for the games industry at large this morning after the market posted its worst retail results in ten years.

Statistics body GfK Chart-Track revealed that for the week ending 13th August, 'only' 526,351 games were sold - the lowest number since Summer 2001. As a result, the boxed games market was worth a 'piddling' £9.64m, the lowest figure since September 2001.

This would be worrying if it was shocking and surprising - unfortunately, it is not. Very few new releases have hit retail this year, with publishers continuing to rely on the crowded and over-packed Autumn season to sell its biggest games.

In recent years, AAA titles such as Red Dead Redemption, Grand Theft Auto IV, Bayonetta, Street Fighter IV and Resident Evil 5 have released in the Spring season to avoid the November crush. And the industry has benefited from it. 2011 has not really seen anything of the kind, and a lack of enthusiasm in the market has left Zumba Fitness to conquer a budget-heavy chart this Summer. It's little wonder the figures are as low as they are.

GfK Chart-Track also notes economic pressures and increased spending on emerging platforms such as iOS and social networking websites like Facebook. The recent UK riots have also cost the retail sector £80m in lost sales.

Comments

smax 18 Aug 2011 13:01
1/2
not surprised, no even half decent games released lately
tyrion 18 Aug 2011 13:44
2/2
Nothing good since inFamous 2 in my opinion, and precious little before that too. It's been a pretty bad year for games.
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