Cheap Game Boy Advance Screens Line Nintendo’s Pockets
Nintendo of Japan has issued a revised earnings projection to its shareholders for this financial year.
The company has stated that it is expecting operating profits to jump by 29% over its initial estimation, due to reduced manufacturing costs of the Game Boy Advance console.
Of particular interest to us was which specific part of the production had been made so inexpensive. A jump in profit of 29% must mean that something in the console is very cheap indeed.
Well, surprise, surprise, it’s the Sharp-manufacuered LCD screen that we have all come to know and love. You may remember that we brought you news of a change in manufacturer for Nintendo’s screen some months ago. Rumour had hit the Web that Sharp were to be given the boot in favour of Matsushita.
We then somewhat cheekily asked the Nintendo VP Mr Iwata if this change would result in a usable screen, and were told that there would be no change in screen manufacturer. He dismissed the initial report of a change as rumour. Now we can see why.
Many have wondered why Nintendo has stuck with its screen. It really does let the console down and it was widely expected that Nintendo would change it soon after general release.
Of particular interest to us was which specific part of the production had been made so inexpensive. A jump in profit of 29% must mean that something in the console is very cheap indeed.
Well, surprise, surprise, it’s the Sharp-manufacuered LCD screen that we have all come to know and love. You may remember that we brought you news of a change in manufacturer for Nintendo’s screen some months ago. Rumour had hit the Web that Sharp were to be given the boot in favour of Matsushita.
We then somewhat cheekily asked the Nintendo VP Mr Iwata if this change would result in a usable screen, and were told that there would be no change in screen manufacturer. He dismissed the initial report of a change as rumour. Now we can see why.
Many have wondered why Nintendo has stuck with its screen. It really does let the console down and it was widely expected that Nintendo would change it soon after general release.
Companies:
Nintendo
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