Ubisoft is to set up its own film studio in a bid to make the most of its own intellectual properties on the big and small screens.Variety reports that, "Ubisoft's Paris-based film division is headed by Jean-Julien Baronnet, former CEO of Luc Besson's EuropaCorp. Gallic producer Didier Lupfer (the
Gainsbourg biopic) is in charge of production and development, while Jean de Rivieres, former topper of distribution at Walt Disney Studios Motion Pictures France, handles marketing and international sales."
This all makes sense especially given that the company's Ubisoft Digital Arts, a computer animation studio that worked with James Cameron on the
Avatar game. It also has a CGI effects business in Montreal called Hybride Technologies that has worked on
Machete and, of course, the
Assassin's Creed: Lineage shorts.