Nintendo UK marketing manager James Honeywell isn't a marketing manager for nothing. The man knows how to market. Take his spin on pricing for the 3DS.
He commented last night on the price slashing that has been carried out by the likes of supermarket's Tesco and ASDA.
"I'm not sure a lot of those offers will be there for the long term. Those are great offers for the launch. There's huge amount of noise and hype around the launch. Those prices will start to revert a bit."
By 'revert' he means 'rise' of course. Although there's no actual evidence of that. He continues, "Clearly people are trying to get as many possible sales as they can in these first couple of days. After that, perhaps a little more normality will come back to the market and you'll see that creep up again."
"So don't wait and think, oh, if this is how far it's gone down, it's going to go down even lower. You might see the opposite."
Yup, "Buy one now!" is the message from Ninty.