UK Retailer: £30 Cut on Nintendo 3DS Costs Me Money
Not money to be made says Chips
As the GAME Group (Game and Gamestation) joints supermarkets such as ASDA in slashing the price of Nintendo's 3DS to sub-£200 (£197 in Game's online store) due to what must be seen as a lack of consumer interest, one UK retailer leader has spoken up.
CHIPS joint MD Don McCabe explained to MCV that price cutting on the device is, "a problem because the price war leads the customer to believe it’s a £199 machine. That will make retailers such as ourselves less inclined to stock it because we will make less money from it.
“If I have to discount the 3DS by £30 just to sell one, then it’s costing me money. There’s no real profit there.”
The price of a 3DS in Game's High Street locations is £229.99.
CHIPS joint MD Don McCabe explained to MCV that price cutting on the device is, "a problem because the price war leads the customer to believe it’s a £199 machine. That will make retailers such as ourselves less inclined to stock it because we will make less money from it.
“If I have to discount the 3DS by £30 just to sell one, then it’s costing me money. There’s no real profit there.”
The price of a 3DS in Game's High Street locations is £229.99.
Companies:
Nintendo
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Comments
Cfan 22 Feb 2011 11:19
1/7
Game can go screw itself.
irritant 22 Feb 2011 11:35
2/7
If Game don't match the online prices, I'll be cancelling my pre-order with them. £30 cheaper means one of my games that I buy with it will effectively be free.
Selling at £200 may cost them money, but not selling at £200 is also going to cost them money.
Selling at £200 may cost them money, but not selling at £200 is also going to cost them money.
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realvictory 22 Feb 2011 13:26
3/7
Whatever the price, It would cost me money.
deleted 22 Feb 2011 13:34
4/7
Muppets, we all know they make money from the software sales associated with a new hardware release, and its unlikely if Ninty drops the wholesale value of this over time, we will see a reduction of the same amount from retailers, esp bricks and mortar,
Also can any explain how Game still manages to have retail outlets, I mean is it really a requirement to have a dedicated Games store, why haven't they moved into the entertainment industry as a whole, DVD, Music even Electronics, who seriously shops at game now, isn't it easier and cheaper to go Tesco, if you must insist on using physical retail?
I worked for them for a couple of years in the 90`s and while it was great not havnig a requirement of customer service, and playing more stock room football tahn working, the management and general company policies were bollox, i say f**k game, f**k them in the face in 3D with a 3DS!
Also can any explain how Game still manages to have retail outlets, I mean is it really a requirement to have a dedicated Games store, why haven't they moved into the entertainment industry as a whole, DVD, Music even Electronics, who seriously shops at game now, isn't it easier and cheaper to go Tesco, if you must insist on using physical retail?
I worked for them for a couple of years in the 90`s and while it was great not havnig a requirement of customer service, and playing more stock room football tahn working, the management and general company policies were bollox, i say f**k game, f**k them in the face in 3D with a 3DS!
Joe Mac 23 Feb 2011 03:59
5/7
My heart bleeds for Game. What tosh anyway. They can just do what they always do and sell them packaged with a game or two. The profit from the games will offset the loss (or lack of profit) from selling the console.
In fact, GAME can suck the farts from dead men's bottoms.
In fact, GAME can suck the farts from dead men's bottoms.
Cfan 23 Feb 2011 09:24
6/7
I think we should follow the middle east and bring down this evil penny grabbing rip-off merchant. I'm not putting up with their secondhand copies of games that cost more money than a new one.
WHO'S WITH ME?
WHO'S WITH ME?
SpoonMaster 23 Feb 2011 10:34
7/7
This the same CHIPS that refused to stock the PSPgo, citing a lack of software sales as the reason, even thought they could have sold PSN vouchers?
The same CHIPS that closed down a whole load of branches and put lots ot people out of work?
You know what? F**k 'em. Can't shop there now anyway as my local branch is gone.
The same CHIPS that closed down a whole load of branches and put lots ot people out of work?
You know what? F**k 'em. Can't shop there now anyway as my local branch is gone.