In-game footage.
The Dead Island advertising trailer that 'went viral' last week following its game play-free depiction of a family of three's child-murderingly bad holiday choice has apparently "Blown away" the game's publisher Deep Silver.
Deep Silver's global business development director Malte Wagener tells Develop that, "We set out to create a rather unique trailer concept that would focus on delivering emotion and atmosphere while transporting the key elements and features of Dead Island."
Only a 'rather unique trailer concept' then?
He continues, "With the help of Axis and the great collaboration between our cinematic director, Anton Borkel and Axis’ own Stuart Aitken, we ended up creating something that was a breathtaking combination of pictures, story and music which formed an atmosphere of intensity that - for us - was beyond words.
“Axis exceeded all our high expectations and then some on this project and really hit this one out of the park.”
Funny, we thought they twatted it out of a hotel window...
The advert, made by Axis, Audiomotion, Digital Imaging and Savalas studios, is available for gawpage and discussion here.
Deep Silver's global business development director Malte Wagener tells Develop that, "We set out to create a rather unique trailer concept that would focus on delivering emotion and atmosphere while transporting the key elements and features of Dead Island."
Only a 'rather unique trailer concept' then?
He continues, "With the help of Axis and the great collaboration between our cinematic director, Anton Borkel and Axis’ own Stuart Aitken, we ended up creating something that was a breathtaking combination of pictures, story and music which formed an atmosphere of intensity that - for us - was beyond words.
“Axis exceeded all our high expectations and then some on this project and really hit this one out of the park.”
Funny, we thought they twatted it out of a hotel window...
The advert, made by Axis, Audiomotion, Digital Imaging and Savalas studios, is available for gawpage and discussion here.
Games:
Dead Island
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