Mums don't just hate Dead Space 2. They're also more than happy to actually play the game and suck at it too.
EA has sent out a second promotional video highlighting the multiplayer mode of the sci-fi horror game, which pits a legion of identical 'Isaacs' against an army of different Necromorphs. Almost immediately, one of the mothers picks up the controller and shouts "Which one is the kill button?" And who says video games don't brainwash our nation?
It'a almost a complete mess of a video campaign - again - only saved by the fact that it tackles a concept that EA's target audience might actually relate to. That your mum sucks at games. That's likely to be true, no matter what age you are.
Still, we can't help but feel that EA's just making this campaign up as it goes along and is basing its marketing slogans on sheer observation. First, Your Mom Hates This. Now, Your Mom Is Bad At This. What's next, Your Mom Likes To Moan About How You Do Nothing Around The House?