Let's hope that Activision/Blizzard isn't going for an 'eggs in one basket' strategy (going forward) as it cans Guitar Hero and puts DJ Hero and Tony Hawk on hiatus but opens a new studio to service Call of Duty.
During an analysts' call yesterday, Acti/Blizz CEO Robert - Bobby - Kotick pointed out that, "Our leadership in online entertainment technologies continues to grow, as illustrated by our announcement today of our studio called Beachhead, which is focused solely on the development of an innovative new digital platform and special services for our Call of Duty community."
He continued, "We expect to enhance the Call of Duty experience in similar ways with our new digital platform from Beachhead."
CEO of Activision/Blizzard - Eric Hirschberg - added, "Beachhead will create a best-in-class online community, exclusive content and a suite of services for our Call of Duty fans to supercharge the online gaming experience like never before.
"The platform will support in-game integration and bring online experiences and console play together for the first time. The platform has been in development for over a year, and we're very excited about the increased value we can bring to the community. We look forward to sharing more specifics on this exciting new endeavor with you in the near future."
During an analysts' call yesterday, Acti/Blizz CEO Robert - Bobby - Kotick pointed out that, "Our leadership in online entertainment technologies continues to grow, as illustrated by our announcement today of our studio called Beachhead, which is focused solely on the development of an innovative new digital platform and special services for our Call of Duty community."
He continued, "We expect to enhance the Call of Duty experience in similar ways with our new digital platform from Beachhead."
CEO of Activision/Blizzard - Eric Hirschberg - added, "Beachhead will create a best-in-class online community, exclusive content and a suite of services for our Call of Duty fans to supercharge the online gaming experience like never before.
"The platform will support in-game integration and bring online experiences and console play together for the first time. The platform has been in development for over a year, and we're very excited about the increased value we can bring to the community. We look forward to sharing more specifics on this exciting new endeavor with you in the near future."
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Comments
deleted 10 Feb 2011 10:38
1/1
Personally I would like to see COD off-line and on-line become separate products, and I would gladly pay a premium subscription each month for up-to date support with addition maps and game modes included, a map a month type of thing, I haven't even started Black Ops Single player, yet I have achieved 75 hours of on-line play.