Steve Ballmer: Xbox is Not a Game Console

It's also cool.

Posted by Staff
Maria Bartiromo preparing to ask a weely hawd qwestion...
Maria Bartiromo preparing to ask a weely hawd qwestion...
In what could possibly be the easiest interview he's ever had to give, Microsoft CEO Steve Ballmer has taken the time to tell USA Today's Maria Bartiromo that his company is basically great and the Xbox 360 isn't a games console.

Ballmer tells the fragrant Ms Bartiromo that "Xbox isn't a gaming console. Xbox is a family entertainment center. It's a place to socialize. It's a place to watch TV. We have Hulu coming. It's the only system where you are the controller. Your voice, your gestures, your body."

He doesn't stop there though. Under the kind of close questioning usually delivered by a cute kitten wearing a bunny outfit, Ballmer states that, "I think about my own family. My wife used to say, 'No, no, that's the machine the boys use', and now she says, 'Yeah, I want to go watch movies. Let's go play the dance game.'"

There you go, Steve Ballmer's wife likes Xbox 360 with Kinect.


deleted 17 Jan 2011 12:03
Sounds very similar, I remember Nintendo telling us something like thsi back when the Wii launched. guess that means only the PS3 is a games console now.
Bukkow 17 Jan 2011 13:16
I like my games consoles to be games consoles thank you very much.
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alexh2o 17 Jan 2011 13:57
That's sort of akin to saying my new smart phone isn't a phone, its a multi-function social entertainment mobile device.

Yeh it does all the other stuff, but fundamentally the Xbox is a games console! I'd say the PS3 maybe had more "entertainment centre" qualities - web browser, 3D Blu-ray player - but that too is still a games console!

When you buy an Xbox and say "oh look, it can play games too".. then Balmer might have a point!
miacid 17 Jan 2011 16:01
Yep, I've got a portable multi-liquid containment devices on my desk, otherwise know as a Mug!

The Home/Family Entertainment Centre is everything connected to and including your TV, all these other device manufacturers are just trying to sell their devices as something they are not, which I can imagine will end up putting the standard home buyer off.

When you buy a TV with built in Dolby (or similar), Sky/Virgin, the ability to play the latest PlayStation/xBox games and everything else the other devices can do, then I'll call it a Home/Family Entertainment Centre!
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