LittleBigPlanet has had some brilliant content cross-promotion in the past, but now it seems that car manufacturer Toyota is getting involved, with the announcement that it will be offering free sponsored content for Sackboy's upcoming sequel.
The content pack will come complete with an XMB theme and a LBP2 level themed around the Prius model of car. There will also be a selection of creation items and other collectibles that will allow users to build their own Toyota-based adver-game. Some "very cool prizes" will go to the most imaginative ones.
If current affairs are any indication, Toyotas drive like cardboard boxes anyway, so its appearance in LittleBigPlanet 2 seems like the perfect fit.
Source: PlayStation.Blog
The content pack will come complete with an XMB theme and a LBP2 level themed around the Prius model of car. There will also be a selection of creation items and other collectibles that will allow users to build their own Toyota-based adver-game. Some "very cool prizes" will go to the most imaginative ones.
If current affairs are any indication, Toyotas drive like cardboard boxes anyway, so its appearance in LittleBigPlanet 2 seems like the perfect fit.
Source: PlayStation.Blog
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