The managing director of (Big Brother) Endemol Games, Jurian van der Meer, has been confirmed as the first speaker at the Festival of Games event, due to be held in Utrecht on the dates of April 28-29 next year.
The TV production company revealed its entry into the games industry two months ago in October and has made deals with companies such as EA, Virgin Games and the National Lottery.
The executive will discuss subjects such as the partnerships between TV and games companies as well as alternative business models that accommodate these collaborations.
Van der Meer said of the scheduled appearance: "The team at Endemol has shown that they really understand the convergence of the industry - and know how to make good money out of it."
"They have set an international standard for other media companies from around the world. Let's hope these companies will gather to see his session and move into the gaming space before it is too late."
Looking forward to Endemol's future game collaborations? Any thoughts, feel free to post them down below.
The TV production company revealed its entry into the games industry two months ago in October and has made deals with companies such as EA, Virgin Games and the National Lottery.
The executive will discuss subjects such as the partnerships between TV and games companies as well as alternative business models that accommodate these collaborations.
Van der Meer said of the scheduled appearance: "The team at Endemol has shown that they really understand the convergence of the industry - and know how to make good money out of it."
"They have set an international standard for other media companies from around the world. Let's hope these companies will gather to see his session and move into the gaming space before it is too late."
Looking forward to Endemol's future game collaborations? Any thoughts, feel free to post them down below.
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