As Call of Duty: Black Ops is about to hit store shelves, retailers are engaging in a war of a different kind - one that involves getting the biggest share of the game's week one sales figures.
Many UK retailers, from supermarkets to rental stores, are today revealing pricing plans for Activision's latest first-person shooter. The lowest prices have trade-in conditions or other strings attached - Asda is selling the game for £4.97 when customers trade in Fallout: New Vegas, Fable III or Star Wars: The Force Unleashed II, while Blockbuster is only asking for 99p upon trading two of a selection of games.
Look to individual pricing and things get more realistic - Asda is offering Black Ops for £36.97, while Blockbuster has the highest price - £44.99. Best Buy has the best no-strings-attached offer for the game, at £29.99. Expect that to go quickly though. Full list below.
£4.97 when traded with either Fallout: New Vegas, Fable III or Star Wars: The Force Unleashed II. £36.97 otherwise.
99p when two of the following games are traded in: Medal of Honor, Fable III, Fallout: New Vegas, MMA, F1 2010, Star Wars: The Force Unleashed II. £44.99 otherwise.
£24.99 when bought with any other Xbox 360 or PS3 chart game, or when one of the following games are traded in: Halo: Reach, Dead Rising 2, F1 2010, FIFA 11.
£7.99 when traded in with Medal of Honor. £42.99 otherwise.
£29.99 when bought with any other chart game. £39.99 otherwise.
£27.97 when more than £30 is spent in store. £37.97 otherwise.
£25 when purchased with a £20 PlayStation Network card, 2100 Microsoft Points card or three-month Xbox Live Gold subscription. £39.90 otherwise.