Sonic titles that have a poor to average Metacritic score will no longer be sold new at retail.
SEGA has decided to stop making a number of games starring the blue blur available in order to "increase the value of the brand", according to SEGA?s SVP of EMEA, Jurgen Post. He said that "This will be very important when more big Sonic
releases arrive in the future."
Post went on to explain that, ?We could make a lot of money on back-catalogue Sonic titles, but let?s keep the number of Sonic
games available under control. Otherwise you can have cannibalisation. If there are ten Sonic
games on the shelves, with people seeing Sonic Rush
DS or Sonic Rush Adventure
, this may not help our overall strategy.?
Retailers may not be thrilled, given that one of the Sonic titles SEGA is looking to steer punters towards is Sonic 4: Episode 1
, which is coming out exclusively through digital channels. Retailers will, however, be left with a couple of new Sonic
titles for their shelves in the form of Sonic Riders
for Kinect and Sonic Colours
for the Wii and DS (for more on that, see Svend SPOnG's epic Colours preview