SEGA Kills Off Poor Old Sonic Titles

Publisher looks to 'increase brand value'

Posted by Staff
SEGA Kills Off Poor Old Sonic Titles
Sonic titles that have a poor to average Metacritic score will no longer be sold new at retail.

SEGA has decided to stop making a number of games starring the blue blur available in order to "increase the value of the brand", according to SEGA’s SVP of EMEA, Jurgen Post. He said that "This will be very important when more big Sonic releases arrive in the future."

Post went on to explain that, “We could make a lot of money on back-catalogue Sonic titles, but let’s keep the number of Sonic games available under control. Otherwise you can have cannibalisation. If there are ten Sonic games on the shelves, with people seeing Sonic Rush DS or Sonic Rush Adventure, this may not help our overall strategy.”

Retailers may not be thrilled, given that one of the Sonic titles SEGA is looking to steer punters towards is Sonic 4: Episode 1, which is coming out exclusively through digital channels. Retailers will, however, be left with a couple of new Sonic titles for their shelves in the form of Sonic Riders for Kinect and Sonic Colours for the Wii and DS (for more on that, see Svend SPOnG's epic Colours preview).


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