Hollywood movies could be made available to watch on PlayStation 3 and Xbox 360 consoles at the same time as they hit the cinemas, in a business decision that aims to counter declining DVD sales and potential piracy.
Sony Pictures, Warner Bros and Disney are all said to be considering an initiative that will see films made available on US cable TV and computer game consoles for something of a 'mega-premium' - as much as $30 for a viewing.
If these plans follow through, it would make for an interesting benefit for the PlayStation Video Store and Microsoft's Zune Marketplace, which offer rentals and movie purchases shortly after (or in some cases, on the same day as) their DVD releases. TV services such as Virgin's on-demand service allow users to watch films some months after their theatrical release for the cost of £3-5.
Sony Pictures in particular has already road-tested the idea, according to
Bloomberg, in 2008 with
Hancock and last year's
Cloudy With a Chance of Meatballs. On both occasions, Bravia TV users could stream these flicks from their home for $24.95. Although the company hasn't made plans to try again with another movie, it means that the PlayStation maker would be more receptive to the idea than anyone else.
What do you think? Is $30 too much for the convenience of skipping the cinema? Let us know your thoughts in the comments box below.